In tech-speak, responsive website design, or RWD, is simply the term used to describe a website which changes itself depending on what device you use to view it.  
Gone are the days where one size fits all. As a website owner, it’s important to keep up with the ever-changing viewing habits of your website visitors. This is so you don’t lose website traffic simply because they can’t view your content or it’s too cumbersome for their screen size. 
Keep in mind your visitors could be looking at your website on their desktop monitor, a laptop, tablet, a mobile phone, or a smartwatch. They’ll want to access to your information in an easy-to-view format that doesn’t require constant scrolling if the words disappear off the edge of the screen. 
This is where responsive website design works cleverly in the background to detect what type of device your visitor is using and then adapts the way your website appears on their screen. This is particularly helpful if you have a large website with lots of content. 
 
The principles of responsive website design allow designers to use coding languages, such as HTML and CSS, to create a fluid grid for your website. The code makes your website appear larger if your visitor is viewing your website on a large screen, or smaller if your visitor is using a mobile phone or tablet. 
 
The same principle applies to images on your website where the code automatically enlarges or shrinks the image to display it in proportion on any device. Behind the scenes, the code adapts your website to make sure the content is displayed legibly to the visitor, without them needing to scroll left or right to view the words. 
 
Responsive website design is a key part of the usability of your website, especially when you consider that almost half of internet users view websites using their mobile phones. 
 
The search engine Google favours websites which are responsive and assigns them higher rankings in the search engine listings. This is a sign that Google and other search engine giants are recognising the importance of not just displaying quality, relevant, content to visitors, but in the right format for the visitor’s device. 
 
If your website isn’t able to give a visitor a great viewing experience, regardless of whether they are using a mobile, tablet, or desktop, you could be losing visitors without realising. 
 
For more information on responsive web design, or to check whether your website is working as well as it could on mobile devices, please contact itseeze Web Design Plymouth and we will be able to check your website and make any recommendations. 
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