The Importance Of Using Social Media To Enhance Your Online Presence
Posted on 9th May 2019 at 20:40
It doesn’t seem that long ago when the internet was used mostly for work related purposes. You might have sent an email to a colleague in the next room, used a directory to find information or perhaps taken time from your lunchbreak to browse the news headlines.
However, with the introduction of online shopping, secure payments, and super-fast delivery, the new purpose of the internet was to serve the consumer and personal use of the internet soared. One of the most popular inventions was social media - the ability to connect with anyone, anywhere, at any time.
Now, we all have the ability to use the internet to chat in real-time with friends, to share news, gossip, music, photos, arrange get-togethers, find dates, book holidays and much more. Savvy companies are capitalising on this, creating dynamic and powerful advertising campaigns to enhance their online presence and catch the eye of everyday consumers.
Millions of pounds have been invested into social media apps to connect people together and there are complex algorithms working in behind the scenes to push information to us, perhaps subtly influencing our decisions and buying habits.
Facebook is reported to be the most popular social media platform, closely followed by platforms such as YouTube, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, WhatsApp and WeChat. These are all well-established social media platforms and are likely to be the ones you’re familiar with. There are other platforms and it’s important to check where your friends and customers are congregating so you enhance your online presence in the right place.
These are 4 key ways social media can enhance your online presence:
1. To attract new customers and friends
Once you have set up your social media account, you can search for other people and other people can search for you. There are no geographical boundaries and you can connect with people all over the world.
2. To build long-lasting relationships
We tend to gravitate to people who are like us and who share similar interests. Social media enables us to find like-minded people and interact with them. Whether the shared interest is cars, baking, health, knitting or football, we can share tips or offer advice and support.
3. To congratulate, comment, compliment, and complain
If something has gone well, social media can be an instant way to broadcast compliments and congratulations instantly and globally. The arrival of a baby, an upcoming wedding or engagement can be announced. You might want to share news of booking a holiday or purchasing a house or new car. It could even be showing off a new haircut or letting people know you’ve won an award.
Posting your news on social media is a great way to share information and to invite feedback and comments. However, if something hasn’t gone well, perhaps you experienced bad service in a restaurant, dirty laundry in a hotel, damaged goods or a late delivery, with social media, everyone has the opportunity to complain and almost anything can be posted online.
4. To have the opportunity to respond
Whether a negative comment has been posted on your social media account or in a group or forum you can respond to it. It’s possible to edit or delete posts from your account, or request for posts to be reviewed or removed from other places. Having feedback can be useful, especially if there has been a problem or misunderstanding.
Many companies are aware of how powerful a positive or negative comment can be and employ social media staff to search for keywords and tags so they can resolve problems without escalation. Having the opportunity to respond to comments is a key part of today’s online interactions.
Whether we like it or not, social media is here for the foreseeable future and it’s available across almost all ages and demographics. Getting your social media presence right isn’t always easy and once something has been posted online it’s important to remember once it’s in the public domain it could be around for many years to come.
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