How To Use Metadata And Keywords On Your Website
Posted on 19th December 2018 at 22:15
When talking about your website, metadata is the information that is written in your website code and used by search engines to determine what your website is about. With this information, the search engine knows which searches to display your website in the results for. Adding search engine optimised metadata can therefore have a big impact on your ranking in search results.
The most important parts of metadata are the page title and the meta description:
The page title is an important part of SEO for websites as it appears in the search results when your website is listed. This is a direct factor for ranking your website. Having your company name in the page title is good, but you can also include keywords relevant to your website which will also appear in your search engine listing. This can encourage click-throughs in the search results and is a very important SEO factor for business owners.
The words you use in the meta description also appear in your website’s listing in the search results, and can greatly improve the number of click-throughs. You can use the description to write a couple of keyword-rich sentences about your website. The description is designed for a short introduction to your website so it’s worth mentioning the important things first as these will be seen first and give you the best chance of someone visiting your website.
Other examples for keywords
Remember, as well as including keywords in your page titles and meta descriptions to help visitors find your website, you should also use these keywords throughout your website. It can be helpful to use longer keywords as headings in your web page copy, and also to include the keywords in the copy itself wherever it reads naturally to do so.
You can also use your keywords in blogs and social media posts. The search engines will read through many types of content and use the findings to assess how relevant your website is to display in search results.
As well as its importance in SEO, being consistent in your keywords is a great way to engage with your visitors and encourage click-throughs from the search engine results page to your website.
Why keywords are important
Keywords are exactly what they sound like, they are the key pieces of information, words, or phrases that describe what your website is all about. For example, a car garage might have the keyword “car” in the page title and meta description. This will help the website rank when someone searches for the term “car”. However, there are a lot of websites about cars!
The rule of thumb is to be as specific as possible with keywords and include them in your page title and meta description. Continuing the example of the car garage, they would be better off using longer, more targeted keywords, such as “second hand cars for sale in Plymouth”.
Although this keyword is longer and it may not be searched for by as many people, you can guarantee that someone searching for this online is likely to be looking for this specific item with the intention of making a purchase. Having fewer, targeted visitors finding your website will bring in more genuine enquiries than hundreds of thousands of visitors who could be searching for anything from model cars, to a picture of a car, to buying a new car, or anything in between.
Engaging content brings more visitors
When designing your website and the content, the top tips are to make the content engaging, appealing, interesting, interactive and up-to-date. Search engines will find your website and use this information to help users find what they are looking for.
Share this post: